Sport
Leagues, clubs, competitions and events — from state-level codes to community associations with a broadcast deal they've never properly priced.
Naming rights · Signage · Broadcast · Playing kit · Junior pathways
For rights holders who can't afford an agency
Price it.
Pitch it.
Prove it.
Marquee is a commercial consultancy delivered as software. It walks your in-house team through the entire sponsorship lifecycle — what you own, what it's worth, who to call, what to say, and how to prove it worked.
No card required · Seats for your whole commercial team · Priced in AUD
Likely value
A$185,000
Your rate card
A$140,000
A$162k lowA$185k likelyA$214k high
WHY THIS NUMBER
2.14m verified season impressions at an A$62 CPM, +18% for broadcast carry-through across 11 televised fixtures, +9% for category exclusivity, −12% for five-partner rotation. Three comparable Australian properties transacted between A$158k and A$205k in the last 24 months.
Unsold inventory
A$883,000
You have the assets.
You just don't have the agency.
A full-service commercial agency costs A$120,000 a year plus commission, and won't take you on unless your rights are already worth millions. So most rights holders do it themselves — two people, no benchmark data, pricing by instinct, and a prospectus built in PowerPoint the week before the season starts.
The assets aren't the problem. The method is.
63%
of rights holders have never had their inventory independently valued.
1 in 3
partnerships that lapse do so because delivery was never evidenced.
A$120k
the annual retainer a mid-tier commercial agency starts at.
2
the typical size of an in-house commercial team doing all of it.
Figures are illustrative, drawn from published Australian sponsorship industry commentary. This is a prototype and the numbers are not a research citation.
The whole lifecycle, in order
Marquee isn't organised by feature. It's organised by the six stages of a sponsorship program, so the navigation itself teaches the method. Open it on day one knowing nothing and it tells you what to do first.
1
Audit
What do I own, and what is it worth?
Inventory · Valuation · Rate card · Packages
2
Prospect
Who should I be calling, and why them?
Brand fit · Dossiers · Pipeline
3
Pitch
How do I ask, and what do I say when they push back?
Proposals · Outreach · Deal desk
4
Activate
Am I delivering what I promised?
Deliverables · Evidence · Activation ideas
5
Measure
Can I prove it worked?
Performance · ROI · Board reports
6
Renew
Will they come back, and for how much more?
Health scores · Save plans · Uplift cases
Stop pricing by instinct
Every asset gets a tangible media value, intangible multipliers for exclusivity, broadcast carry-through and audience quality, and a confidence band backed by comparable Australian deals from the last 24 months. The workings are shown, so the number survives a CMO reading it.
- Eight asset categories, from naming rights to first-party data
- AI finds the sellable assets you own but haven't listed
- Exclusivity conflict detection stops you selling a category twice
| Asset | Rate card | Valuation |
|---|---|---|
| Competition naming rights | A$720,000 | A$742,000 |
| Northern Stand LED perimeter | A$140,000 | A$185,000 |
| Playing kit front-of-shirt | A$310,000 | A$334,000 |
| Match highlights pre-roll | A$48,000 | A$66,000 |
| Official Beer exclusivity | A$110,000 | A$114,000 |
Two assets are priced more than 15% below their valuation. Repricing adds
A$63,000 to your rate card.
Know exactly who to call
The matchmaker ranks brand categories against your audience and your unsold inventory, then names the prospects — with the reason, the timing signal, and the risk. It also tells you who you can't approach because an existing partner has locked their category.
- Fit scored on audience overlap, category whitespace and timing
- One-page dossier on any brand before you pick up the phone
- Weighted pipeline forecast your board will actually believe
Sunline Energy
Fit 92
Energy retail · A$240k–310k · No sport property in NSW
Ran a A$4.2m brand campaign through summer with no live-sport anchor. Audience overlap 71%.
Southland Super
Fit 74
Blocked — Redgum Bank holds Banking & finance until Sept 2027.
Prove it worked, before they ask
Deliverables come straight out of the contract, so nothing gets forgotten. Evidence is attached as you go. At the end of the season the report writes itself — delivered against contracted, with commentary a sponsor will actually read.
- Six report templates, branded with your own logo and colours
- Print-ready PDFs your board can read without a login
- Renewal health scoring that flags a partner months before they walk
Twelve tools, one method
Not a chatbot bolted onto a database. Each tool does one job in the lifecycle, takes your real workspace data as input, and produces something you can send, save or defend.
Anything a tool generates can be sent to a Marquee consultant for review before it leaves your building.
See how each one worksSoftware, plus a human when software isn't enough
Every plan includes time with a real sponsorship consultant. Not a support agent — someone who has priced naming rights, lost the deal, and knows why. They see your workspace before the call, so you don't spend the first twenty minutes explaining it.
“We were pricing our LED perimeter at forty grand under what it was worth. Nobody in our office knew that. Now the rate card has the workings printed on it.”
A$186k
added to one client's rate card by repricing three under-valued categories to the market median.
11 days
from empty workspace to a prospectus in market, on the Growth plan.
Illustrative outcomes for this prototype, not audited client results.
Built for three kinds of asset owner
Sport, culture and entertainment, and the civic infrastructure nobody thinks of as commercial until someone points at the naming rights.
Culture & entertainment
Festivals, arts seasons, venues and touring programs — where the audience case has to be argued rather than assumed, and purpose partners pay a premium.
Season naming · Stages · Programs · Hospitality · Cultural rounds
Infrastructure & civic
Aquatic centres, precincts, trails and council-owned facilities sitting on naming rights and community programs that have never been taken to market.
Facility naming · Wayfinding · Programs · Community impact
Priced like software, not like an agency
Seats for your in-house team, AI credits, and real consulting time included in every plan. All prices in Australian dollars, excluding GST.
Compare every plan feature · Annual billing saves two months · Cancel any time
Find out what your assets are actually worth
Fourteen days, your real inventory, no card. If the valuation doesn't change how you price, you've lost an afternoon.